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January 06, 2020 2 min read

In designing your marketing campaign for your clients you need to consider promotional products that are efficient and cost-effective for your company. A unique and innovative option is promotional aprons. They will ensure that your logo and image will gain the attention of not only your clients but fellow family and friends. This will guarantee that your promotional products will gain extensive exposure.

In selecting promotional aprons that are most suited for your client you need to take into consideration the following factors. These include the age and gender of the client and how they will make use out of the promotional aprons. These are the key aspects to consider when selecting your promotional product.  

Age

The age of the client you are giving the promotional product will determine the style of promotional aprons you select. If you are aiming your promotional products towards a mature and sophisticated client then a full-length apron would be most suitable. For a younger customer, the short waist promotional aprons will be most beneficial. The youth today are less likely to put on an apron so if it’s mid-waist then they are more inclined to wear the promotional product. 

Gender

The next factor to consider is the gender of the client that will be receiving the promotional aprons. This will help confirm the color and other details you want to be highlighted on the promotional aprons. For males, a more commonly used color is those in the darker tones such as black and navy. For a female client, softer tones are more effective when designing the promotional aprons. Once the color has been established this will make deciding the style of promotional product much easier and allow you to add on any other effective details such as embroidery and piping. 

The key element once all the style and design of the promotional product has been decided upon is how the promotional aprons will most benefit the client. Promotional aprons are regularly used as marketing tools for the hospitality industry. Using promotional aprons to promote your company’s logo and the image is effective as you can be sure that the client will wear the promotional daily. Other trades that also utilize promotional aprons are electricians, plumbers and other clients who are in the manual labor workforce. 

Once the design features have been covered on your promotional aprons then you can establish when you want to give the promotional product to your client. This can be done at an event, function or in a promotional show bag. Promotional aprons are not only a cost-effective marketing tool but you will be sure that your company profile will be seen and recognized daily. This will ensure your promotional product is successful and in return be profitable for your company.

Lisa Ortiz
Lisa Ortiz



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